Life is a pilgrimage. On your journey, experience the gift of shrines, wines, and interesting people. God uses them to mark the “Holy Highway” (Isa 35:8) for you.

Catholic Roads was established by Beth and Frank in 2017 as a media apostolate. The founders are part of the Pauline Family where they serve as promised Cooperators (similar to a third order or tertiary). They’re also catechists, committed to shaping the culture through “new evangelization” initiatives.


Beth is a convert to the Catholic church. Frank is a revert. They live on a camp (small farm) in the middle of South Carolina where they practice the apostolate and are active in Holy Trinity parish. They also have connections to St. Joseph’s parish and St. Michael’s catholic community, which is part of the Archdiocese of the Military Services.


Vocation is important to the Catholic Roads apostolate. Extending its meaning beyond priestly and religious, God made each person in His image and likeness. And He did it for a special purpose. The great challenge in responding to God’s call is learning clearly who we are. The right way (response) always flows out of our identity in Christ (Jn 14:6).

Satan comes to rob, kill, and destroy (Jn 10:10). One of his most common attacks is confusing a person’s identity. Those who do not know their identity (Rev 2:17) are the easiest to lead astray.

Avatar art (caricatures) encourages people to consider their identity and purpose in life. And of course, this artform can also be a lot of fun! We especially like to use it to remind our friends that it really is cool to be Catholic It’s “Cool2B!”


Herman Nootks ( her·me·neu·tics /ˌhərməˈn(y)o͞odiks/ ) is a little, orange mouse who becomes the local Cathedral Mouse and also a superhero of the faith. As he goes about battling principalities in spiritual warfare (Eph 6:12) using scripture and prayer as his weapons, readers learn some pretty important Bible basics too. Herman also appears as the spokesperson in some of our social media memes (see below) along with Pope Francis (“Papa Says”).

Of course, those of you who figure out how to pronounce his name and who have a strong Bible background are likely to see the double meaning we have in play here (see “hermeneutics“).